Franchises have been reluctant to use social media in the past, but nowadays, many are starting to change their ways. Rick Stark, CEO of Stark Logic, suggests "a franchisor wants to closely manage the brand, but that takes away from social media, which is the personal interaction." Many franchises are starting to utilize social media as part of their marketing efforts as they are seeing an impact on sales. Below are tips on how franchises can get more social.
- Start with a plan: Come up with a social media strategy for the organization.
- Decide who has control: Does every franchise have its own social site or does the franchisor have complete control?
- Keep it real: Try and keep the information fresh & updated. Make conversation with your audience.
Article & image by Entrepreneur.com